Theo Neuman: Lives Like a Rhino

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The media are not toys… they can be entrusted only to new artists, because they are art forms.

(McLuhan, 1954)



Vibes Quiet, reflective, solitary, poetic, slow-paced, and inward-looking
Vibes Layered, thought- provoking, contemporary, immersive, conceptual, reflective, and symbolic


Brave New World

180x210 mm, 143 pages, thread sewing; dummy book printed on matte paper—Hammermill Premium Color Copy Paper, 105 gsm; authored by Taehoon Um in English and Korean
 draws its title and thematic inspiration from Aldous Huxley's novel but presents an entirely original photobook. It explores the emotional and psychological complexities of encountering unfamiliar worlds, based on the author's experience as a newcomer to Toronto. Combining disillusionment and discovery, it reflects on physical, emotional, and virtual spaces, offering a layered narrative of adaptation and alienation through smartphone photography.
Penguin Classics Edition published in 2023 as a hardcover, 127×178 mm



The Aldous Huxley’s novel inspired the overall theme of the book in both design and editing.

Covers
Repeated “BRAVE NEW WORLD” typography spans front and back, immersing readers in the core theme before they even open the book. Layered visuals hint at the interplay between image and text that unfolds within.


Front
An iPad on a lap shows a crowd transfixed by an unseen spectacle, its overlaid text merging image and type to highlight observer–observed tension.
Back
Neon lettering glows against patterned type, echoing the front’s intrigue and carrying the theme across the cover.
Front
An iPad on a lap shows a crowd transfixed by an unseen spectacle, its overlaid text merging image and type to highlight observer–observed tension.
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