The Kind of Designer I Want to Be
Jun 23, 2025
I feel bad when I imagine myself as a graphic designer who solves clients’ problems. I’d like to become a book designer who sells my design or the approach—something clients can solve through. I want to have skills good enough that clients can trust and are willing to invest sufficient cost and time in the process, expecting results that are truly worth it. I don’t want to chase clients. I want them to come and find me. It will take a long time until that happens, but unfortunately or fortunately, that’s the only thing I can do. I cannot be superficial.