Vibes Quiet, reflective, solitary, poetic, slow-paced, and inward-looking
Vibes Layered, thought-
provoking, contemporary, immersive, conceptual, reflective, and symbolic
Brave New World
180x210 mm, 143 pages, thread sewing; dummy book printed on matte paper—Hammermill Premium Color Copy Paper, 105 gsm; authored by Taehoon Um in English and Korean
draws its title and thematic inspiration from Aldous Huxley's novel but presents an entirely original photobook. It explores the emotional and psychological complexities of encountering unfamiliar worlds, based on the author's experience as a newcomer to Toronto. Combining disillusionment and discovery, it reflects on physical, emotional, and virtual spaces, offering a layered narrative of adaptation and alienation through smartphone photography.
The Aldous Huxley’s novel inspired the overall theme of the book in both design and editing.
Aldous Huxley’s novel inspired the overall theme of the book in both design and editing.
Covers
Repeated “BRAVE NEW WORLD” typography spans front and back, immersing readers in the core theme before they even open the book. Layered visuals hint at the interplay between image and text that unfolds within.
Front
An iPad on a lap shows a crowd transfixed by an unseen spectacle, its overlaid text merging image and type to highlight observer–observed tension.
Back
Neon lettering glows against patterned type, echoing the front’s intrigue and carrying the theme across the cover.
Front
An iPad on a lap shows a crowd transfixed by an unseen spectacle, its overlaid text merging image and type to highlight observer–observed tension.Back
Neon lettering glows against patterned type, echoing the front’s intrigue and carrying the theme across the cover.Typeface—Source Code
Object
A transparent plastic overlay envelops the covers, injecting a tactile artificiality that echoes the book’s central theme of inhumanity.
Size
The dimensions strike a balance between comfortable handling and clear presentation, supporting the sequence-driven photographic narrative rather than spotlighting each image on its own.
Object
A transparent plastic overlay envelops the covers, injecting a tactile artificiality that echoes the book’s central theme of inhumanity.
Size
The dimensions strike a balance between comfortable handling and clear presentation, supporting the sequence-driven photographic narrative rather than spotlighting each image on its own.
Editing
The role of both designer and editor involved carefully selecting and sequencing each photo to shape a cohesive narrative, ensuring every image contributes to the book’s story.
Diptych
Two images placed side by side engage in a visual dialogue, revealing deeper meaning together than either could convey alone.
Similarity
Imagination
Narrative
Metaphor
Similarity
Imagination
Narrative
Metaphor
Visual Rythme
Echoing shapes, colors, or motifs across images to create subtle links that enrich the sequence, revealing hidden connections and thematic resonance.
Visual pun
Theme extention
Theme|
|transition
Visual pun
Theme extention
Visual pun
Theme extention
Theme
transition
Visual pun
Theme extention
Structure
Arranged as a narrative arc—from Prologue to Twist—each section builds tension, shifts perspective, and ultimately resolves, guiding the viewer through a visual storytelling journey.
Prologue Image and Text
Bilingual text opens new territory—literal and figurative—while the photo evokes the thrill of arrival, establishing context for the reader.